How to Get Past the “Messy Middle” of a Big Change | Mary Martin | TED

How to Get Past the “Messy Middle” of a Big Change | Mary Martin | TED

August 27, 2026 • 12 min
📺 Watch Now

🤖 AI Summary

Overview

Mary Martin explores the concept of the messy middle, the challenging phase in any significant transformation or goal where progress feels stalled, and frustration sets in. Drawing from personal anecdotes and professional experiences, she offers three strategies to identify glimmers of progress that can reignite momentum and confidence.

Notable Quotes

- Messiness is a sign of bold ambition. Transformation without a messy middle means you probably won’t get the big results you were hoping for. – Mary Martin

- Turn those glimmers into energy that will propel you up the mountain. – Mary Martin

- Everyone has a flag, and I need you to use it. – Mary Martin, on empowering teams during organizational change.

🌄 The Messy Middle: A Universal Challenge

- Martin likens her daughter's struggle during a mountain hike to the messy middle of any major endeavor, where initial excitement fades, and the summit feels unreachable.

- She emphasizes that this phase is inevitable in transformations, whether personal or professional, and should be embraced as a sign of meaningful progress.

- The messy middle often tests resilience, requiring a shift in mindset and approach to push through.

🔍 Finding Glimmers of Progress in Results

- Martin shares a case study of a fast-food chain that used an AI-powered forecasting tool to improve service speed.

- Early tests, even with rudimentary tools like printed Excel sheets, shaved minutes off service times, providing critical proof of concept.

- These small wins built confidence among leadership, franchisees, and investors, eventually leading to a 50% improvement in service speed.

- Key takeaway: Early, tangible results—no matter how small—can validate efforts and sustain momentum.

🤝 Empowering Teams for Cultural Shifts

- A gas station chain undergoing AI-driven transformation faced resistance from mid-level managers who felt excluded from decision-making.

- The chief digital officer introduced a flag system, empowering all employees to voice concerns or ideas, which senior leaders committed to addressing.

- This cultural shift fostered collaboration, improved morale, and ensured the transformation's long-term success.

- Martin highlights the importance of inclusive leadership and creating a sense of ownership within teams.

🌱 Personal Growth as a Marker of Progress

- Martin recounts the journey of a chief strategy officer leading a complex digital transformation.

- Initially defensive and frustrated, he learned to adapt his leadership style by listening more, building partnerships, and focusing on controllable factors.

- His personal growth became a key indicator of the transformation's eventual success.

- Leaders must recognize their own development as a critical component of navigating the messy middle.

🎉 Celebrating Small Wins to Sustain Momentum

- Martin encourages celebrating incremental achievements, whether through team rewards like cupcakes or personal gestures like sharing successes with a mentor.

- These celebrations transform small victories into motivation, helping individuals and teams push through challenges and reach their ultimate goals.

AI-generated content may not be accurate or complete and should not be relied upon as a sole source of truth.

📋 Video Description

Did progress on your next big project stall out? Transformation expert Mary Martin refers to this moment as the "messy middle" — the frustrating gap between starting and finishing a goal, when you might lose confidence or give up altogether. Offering three ways to find glimmers of progress when the going gets tough, she explores what to do when you feel stuck. (Recorded at TED@BCG on October 23, 2025)

Join us in person at a TED conference: https://tedtalks.social/events
Become a TED Member to support our mission: https://ted.com/membership
Subscribe to a TED newsletter: https://ted.com/newsletters

Follow TED!
Instagram: https://www.instagram.com/ted
LinkedIn: https://www.linkedin.com/company/ted-conferences
TikTok: https://www.tiktok.com/@tedtoks
Facebook: https://facebook.com/TED
X: https://www.twitter.com/TEDTalks

The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit https://TED.com for our entire library, transcripts, translations and personalized recommendations.

Watch more: https://go.ted.com/marymartin

https://youtu.be/P5ZCRBV5z0w

TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at https://media-requests.ted.com

#TED #TEDTalks #Goals