The 100-person AI lab that became Anthropic and Google's secret weapon | Edwin Chen (Surge AI)
🤖 AI Summary
Overview
This episode features Edwin Chen, founder and CEO of Surge AI, a company revolutionizing AI training with high-quality data and innovative methodologies. Surge AI achieved a historic milestone of $1 billion in revenue with fewer than 100 employees, all while remaining bootstrapped. Edwin shares insights on building AI systems that prioritize humanity's advancement, the flaws in current AI benchmarks, and his contrarian approach to company building.
Notable Quotes
- We are optimizing for AI slop instead of truth. We're teaching our models to chase dopamine instead of advancing humanity.
– Edwin Chen, on the misaligned incentives in AI development.
- The only way you build something that matters is if you find a big idea you believe in and say no to everything else.
– Edwin Chen, on rejecting Silicon Valley's pivot-and-blitzscale playbook.
- You are your objective function. We want metrics that measure whether AI is making your life richer, not just easier.
– Edwin Chen, on designing AI systems with meaningful goals.
🚀 Building a Billion-Dollar AI Company
- Surge AI reached $1 billion in revenue in under four years with fewer than 100 employees, entirely bootstrapped.
- Edwin attributes this success to a focus on quality over scale, building a super small, super elite team
rather than following Silicon Valley's traditional growth playbook.
- The company avoided the typical PR and fundraising cycles, instead relying on word-of-mouth from researchers and delivering a superior product.
🧠 The Importance of Quality in AI Training
- Surge AI specializes in teaching AI models what’s good and bad using human data, rubrics, and verifiers.
- Edwin emphasizes that quality in AI training is not about checking boxes but about achieving nuanced, high standards—like creating Nobel Prize-worthy poetry instead of robotic outputs.
- The company uses thousands of signals to evaluate workers and tasks, ensuring that only the best data informs AI models.
📉 The Problem with AI Benchmarks
- Edwin critiques popular AI benchmarks, arguing they often prioritize superficial metrics over real-world utility.
- He highlights how some labs optimize for flashy, dopamine-inducing outputs to climb leaderboards, which can lead to models that prioritize engagement over accuracy and truth.
- He warns that these practices could steer AI development in the wrong direction, away from solving meaningful problems like curing diseases or addressing poverty.
🎮 Reinforcement Learning and the Future of AI
- Reinforcement learning environments (RL environments) are emerging as the next frontier in AI training. These environments simulate real-world scenarios, allowing models to learn through trial and error.
- Edwin explains that RL environments help models develop skills for complex, multi-step tasks, such as troubleshooting a system failure or analyzing financial data.
- This approach mimics human learning, emphasizing the importance of trajectories—how a model arrives at a solution, not just the solution itself.
🌟 Contrarian Company Building and the Role of Values in AI
- Edwin advocates for building companies that reflect the founder's unique values and expertise, rather than chasing trends or VC funding.
- He believes that AI models will increasingly reflect the values of the companies that create them, leading to more differentiated and purpose-driven technologies.
- Surge AI operates more like a research lab than a traditional startup, focusing on intellectual rigor and long-term impact rather than short-term metrics.
AI-generated content may not be accurate or complete and should not be relied upon as a sole source of truth.
📋 Episode Description
Edwin Chen is the founder and CEO of Surge AI, the company that teaches AI what’s good vs. what’s bad, powering frontier labs with elite data, environments, and evaluations. Surge surpassed $1 billion in revenue with under 100 employees last year, completely bootstrapped—the fastest company in history to reach this milestone. Before founding Surge, Edwin was a research scientist at Google, Facebook, and Twitter and studied mathematics, computer science, and linguistics at MIT.
We discuss:
1. How Surge reached over $1 billion in revenue with fewer than 100 people by obsessing over quality
2. The story behind how Claude Code got so good at coding and writing
3. The problems with AI benchmarks and why they’re pushing AI in the wrong direction
4. How RL environments are the next frontier in AI training
5. Why Edwin believes we’re still a decade away from AGI
6. Why taste and human judgment shape which AI models become industry leaders
7. His contrarian approach to company building that rejects Silicon Valley’s “pivot and blitzscale” playbook
8. How AI models will become increasingly differentiated based on the values of the companies building them
—
Brought to you by:
Vanta—Automate compliance. Simplify security.
WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs
Coda—The all-in-one collaborative workspace
—
Transcript: https://www.lennysnewsletter.com/p/surge-ai-edwin-chen
—
My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/180055059/my-biggest-takeaways-from-this-conversation
—
Where to find Edwin Chen:
• X: https://x.com/echen
• LinkedIn: https://www.linkedin.com/in/edwinzchen
• Surge’s blog: https://surgehq.ai/blog
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
In this episode, we cover: