Consumers were pessimistic before the war. Now what?

Consumers were pessimistic before the war. Now what?

March 09, 2026 25 min
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🤖 AI Summary

Overview

This episode explores the economic ripple effects of the ongoing war in the Middle East, including surging oil and commodity prices, consumer sentiment shifts, and historical parallels to past oil crises. It also delves into the growing popularity of ube in global markets and the fierce competition among grocery chains in Texas.

Notable Quotes

- At this point, the problem is not only that tankers can't get through, but that countries producing oil are running out of places to store it.Catherine Rampell, on the logistical challenges exacerbating oil price volatility.

- It’s not just an oil crisis—it’s an everything crisis.Catherine Rampell, highlighting the broader economic impact of energy disruptions.

- Your digestive system won’t recognize carbohydrates unless it looks like a map of the Panhandle.Mitchell Hartman, humorously describing Texas-shaped food products in H-E-B stores.

🛢️ Oil Price Shocks and Economic Fragility

- The war in the Middle East has caused oil prices to spike, with Brent crude briefly exceeding $100 per barrel.

- Catherine Rampell explains that disruptions in the Strait of Hormuz are creating storage issues for oil producers, potentially leading to prolonged price increases at the pump.

- The U.S. economy, already weakened by inflation and a softening job market, is more vulnerable to these shocks compared to 2022. Analysts are raising concerns about a potential recession.

- Beyond oil, other commodities like fertilizer and aluminum are also affected, leading to higher costs for food and industrial goods.

📉 Consumer Sentiment and Inflation Expectations

- The New York Fed’s February survey showed consumers expected inflation to remain above the Federal Reserve’s target, with wage growth lagging behind.

- Daniel Ackerman notes that consumer sentiment is already dropping due to rising gas prices, with potential long-term impacts on spending behavior.

- Economists warn that sustained price increases could lead to inflation becoming a self-fulfilling prophecy.

📜 Lessons from the 1970s Oil Crises

- Historian Julian Zelizer and climate economist Garnet Wagner draw parallels between the current situation and the oil crises of 1973 and 1979.

- While the U.S. is now a major oil exporter, domestic consumers are still tied to global market prices, leaving the economy vulnerable to prolonged price hikes.

- Past crises spurred efforts to reduce dependence on foreign oil, but similar disruptions today could still lead to inflation and stifled economic growth.

🍠 Ube’s Global Rise and Supply Chain Challenges

- Ube, a purple yam from the Philippines, has seen a surge in global demand due to its vibrant color and growing interest in Asian cuisine.

- Ileana Pang explains that while there’s capacity to expand production, small-scale farmers often sell their entire crop, limiting replanting efforts.

- The Philippine government is investing in programs to support farmers and ensure sustainable growth of the ube supply chain.

🛒 Grocery Wars in Texas

- Southern states, particularly Texas, are experiencing a boom in grocery store construction due to population growth.

- Chains like Kroger and H-E-B are fiercely competing, with Kroger adopting Texas-themed branding to appeal to local pride.

- H-E-B’s cult-like following and expansion plans are intensifying competition, with customers benefiting from increased options and improved shopping experiences.

AI-generated content may not be accurate or complete and should not be relied upon as a sole source of truth.

📋 Episode Description

Consumer sentiment was already trending negative before the war in Iran started, a war that so far has precipitated climbing oil prices and geopolitical uncertainty. The question is, how much more pessimistic can U.S. consumers get? Also in this episode: Commodities prices surge, we give a brief history lesson on the oil crises of the 1970s, and supermarkets compete for a slice of the Lone Star State’s growing population.


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