What's with the streaming price hikes?

What's with the streaming price hikes?

September 24, 2025 26 min
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🤖 AI Summary

Overview

This episode explores the economic implications of rising streaming service prices, the challenges facing U.S. soybean farmers amid shifting global trade dynamics, and the surge in business investment in manufacturing equipment. It also features a deep dive into the evolving television industry with producer Warren Littlefield, touching on the pressures of creating high-quality content in a cost-conscious era.

Notable Quotes

- The art of being a producer is knowing what to do when the plan goes to hell. - Kai Ryssdal, on the unpredictability of television production.

- Our inputs are high, our prices haven’t kept up with inflation, and then you have the tariffs on top of it. - April Hemmes, on the struggles of U.S. soybean farmers.

- Meet the new TV, same as the old TV. - Megan McCarty Carino, on the streaming industry's shift toward bundling and consolidation.

📈 Business Investment in Manufacturing

- Justin Ho reports on the rise in durable goods spending, particularly in sectors like AI and energy.

- Mavericks Manufacturing Partners has quadrupled its equipment spending, investing in robots and welding tools to meet growing demand from the Navy and nuclear energy sectors.

- Economist Oren Kolachkin notes that even in a slowing economy, businesses are strategically investing to stay competitive.

- Revel Bikes is using a lull in consumer demand to invest in R&D, developing high-end mountain bikes for future market stability.

🌱 U.S. Soybean Farmers and Trade Challenges

- Iowa soybean farmer April Hemmes discusses the impact of China’s pivot to Brazilian and Argentine soybeans, leaving U.S. farmers out of a once-critical market.

- Domestic demand for soybeans (e.g., biofuels, livestock feed) cushions some farmers, but others, particularly in the Dakotas, face severe financial strain.

- Hemmes highlights the broader pressures on agriculture: high input costs, tariffs, and global trade disruptions.

📺 Streaming Price Hikes and Consumer Behavior

- Disney+ and other platforms are raising prices for the fourth consecutive year, reflecting a shift from subscriber growth to profitability.

- Megan McCarty Carino explains how consumers are responding by cutting back on subscriptions, particularly smaller, niche services.

- Ad-supported tiers are helping major platforms like Netflix and Disney retain users, while smaller streamers face higher churn rates.

- Analysts predict further consolidation and bundling in the streaming industry as price sensitivity grows.

🎬 The Economics of Television Production

- Producer Warren Littlefield shares insights on balancing creative vision with financial constraints in today’s TV landscape.

- High-quality content remains in demand, but studios are pressuring producers to deliver at lower costs.

- Littlefield recounts filming The Amanda Knox Story in Italy and Budapest to manage expenses while maintaining production value.

- He reflects on the challenges of navigating the streaming era, where only the top platforms are likely to thrive long-term.

🏠 Inflation and Small Business Adaptation

- Fly fishing shop owner Dylan Demery describes how inflation and cautious consumer spending are reshaping her business.

- She's Fly is shifting focus from retail to experiential offerings like retreats to adapt to changing market conditions.

- Demery emphasizes the importance of providing value to customers during economic uncertainty.

AI-generated content may not be accurate or complete and should not be relied upon as a sole source of truth.

📋 Episode Description

Disney’s streaming platforms — Disney+, Hulu, and ESPN — will see price hikes come October 21. They aren’t alone. As the streaming wars escalate, companies have switched focus to profit over customer volume, while consumers whittle down their subscriptions. Also in this episode: A soybean farmer faces trade war realities, manufacturers pour cash into new equipment, and Warren Littlefield, producer of “Fargo," “The Handmaid’s Tale” and more discusses the TV business with Kai.


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