We Taught AI to Play Games—Now It’s a $3.6 Million Company

We Taught AI to Play Games—Now It’s a $3.6 Million Company

October 16, 2025 58 min
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🤖 AI Summary

Overview

This episode explores how games have shaped the development of AI, focusing on Good Start Labs, a company that uses games to train and evaluate AI systems. Alex Duffy, the founder, shares insights on why static benchmarks for AI are failing, how games like Diplomacy offer dynamic testing environments, and the broader implications of using games to make AI smarter and more human-like.

Notable Quotes

- Games taught me how markets work and how not to get scammed. - Alex Duffy, reflecting on lessons learned from RuneScape.

- Static benchmarks are breaking down; games provide a richer, more dynamic way to evaluate AI. - Alex Duffy, on the limitations of current AI evaluation methods.

- AI can talk, but understanding humor, intuition, and collaboration—that has to be played, not programmed. - Alex Duffy, emphasizing the role of play in aligning AI with human behavior.

🎮 Why Games Are Essential for AI Training

- Alex Duffy explains how games like Diplomacy offer dynamic environments that challenge AI systems to collaborate, strategize, and adapt—skills that static benchmarks fail to measure.

- Games simulate real-world complexities, making them ideal for teaching AI nuanced human behaviors like humor and negotiation.

- Good Start Labs uses games to unlock continual learning in AI, ensuring models evolve beyond their initial training data.

📉 The Problem with Static Benchmarks

- Current methods for evaluating large language models (LLMs) rely on static benchmarks, which fail to capture the dynamic and unpredictable nature of human interaction.

- Alex Duffy argues that these benchmarks are breaking down as AI systems grow more sophisticated, necessitating new approaches like game-based evaluations.

- Games provide a way to test AI in scenarios requiring creativity, adaptability, and emotional intelligence.

🧠 Child Psychology and AI Learning

- Insights from child psychology reveal that play is fundamental to learning, creativity, and social development—principles that apply to AI training as well.

- Alex Duffy highlights how games mimic the trial-and-error process children use to understand the world, making them a natural fit for AI development.

- This approach aligns AI training with human cognitive processes, fostering models that are more intuitive and relatable.

💡 The Future of AI and Games

- Good Start Labs is building a business around using games to improve AI, backed by $3.6 million in funding.

- Alex Duffy sees the most promise in applying AI to software, life sciences, and education, with games serving as a bridge to make AI more accessible and effective.

- By gamifying prompting and evaluation, the company aims to make AI smarter while helping users better understand and utilize its capabilities.

AI-generated content may not be accurate or complete and should not be relied upon as a sole source of truth.

📋 Episode Description

This episode is a little different from our usual fare: It’s a conversation with our head of AI training Alex Duffy about Good Start Labs, a company he incubated inside Every. Today, Good Start Labs is spinning out of Every as a separate company with $3.6 million in funding from General Catalyst, Inovia, Every, and a group of angel investors from top-tier AI labs like DeepMind. We get into how Alex learned some of his biggest lessons about the real world from games, starting with RuneScape, which taught him how markets work and how not to get scammed. He explains why the static benchmarks we use to evaluate LLMs today are breaking down, and how games like Diplomacy offer a richer, more dynamic way to test and train large language models. Finally, Alex shares where he sees the most promise in AI—software, life sciences, and education—and why he believes games can make the models we use smarter, while helping people understand and use AI more effectively.

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Timestamps

00:00:00 - Start

00:01:48 - Introduction

00:04:14 - Why evals and benchmarks are broken

00:07:13 - The sneakiest LLMs in the market

00:13:00 - A competition that turns prompting into a sport

00:15:49 - Building a business around using games to make AI better

00:22:39 - Can language models learn how to be funny

00:25:31 - Why games are a great way to evaluate and train new models

00:26:58 - What child psychology tells us about games and AI

00:30:10 - Using games to unlock continual learning in AI

00:36:42 - Why Alex cares deeply about games

00:44:37 - Where Alex sees the most promise in AI

00:50:54 - Rethinking how young people start their careers in the age of AI


Links to resources mentioned in the episode: