Consumer sentiment hits three-year low

Consumer sentiment hits three-year low

November 07, 2025 25 min
🎧 Listen Now

🤖 AI Summary

Overview

This episode explores the current state of the U.S. economy, focusing on the decline in consumer sentiment, the challenges facing small businesses, and the financial pressures on higher education institutions. Experts discuss the implications of a K-shaped economy, the impact of tariffs, and the Federal Reserve's policy decisions. The episode also highlights personal stories from small business owners and educators adapting to economic shifts.

Notable Quotes

- Nothing can replace government data. No private sector data has that kind of visibility into this great nation.Heather Long, on the importance of government labor market data.

- If people who are most likely to spend are restrained, then the overall economy will hobble along until something breaks.Sudy Breddy, on the risks of a K-shaped economy.

- We fundamentally have too many seats and too many classrooms and not enough students.Peter Stokes, on the challenges facing higher education institutions.

📉 The Decline in Consumer Sentiment

- Consumer sentiment has hit a three-year low, with sharp declines in how people view their personal finances and short-term business conditions.

- Wealthier Americans, buoyed by strong stock market performance, are the only group whose sentiment has improved.

- Economic uncertainty, including the government shutdown, has contributed to a pessimistic outlook, particularly among lower-income households.

- Experts warn that declining consumer confidence could lead to reduced spending, creating a vicious cycle of economic slowdown.

📊 Labor Market Challenges and Data Gaps

- The lack of updated government labor market data is creating challenges for economists and policymakers. Heather Long emphasized the irreplaceable value of comprehensive government data for understanding the economy.

- The labor market shows signs of stagnation, with hiring frozen in most sectors except healthcare. Layoffs and unemployment claims remain stable, but there are concerns about a slow deterioration.

- Small businesses are experiencing mixed fortunes, with some struggling to hire due to low unemployment rates, while others face challenges from high labor costs and tariffs.

⚖️ Tariffs and Small Business Struggles

- The Supreme Court is reviewing the legality of certain tariffs imposed by the Trump administration, which have been likened to taxes by small businesses.

- Even if the court rules against the tariffs, small businesses may not see immediate relief, as the current administration views tariffs as a tool for both economic and foreign policy.

- Business owners shared stories of downsizing and financial strain due to rising costs and reduced consumer spending, particularly on discretionary items.

🏫 Higher Education's Shrinking Footprint

- Declining birth rates, the rise of online education, and reduced demand for traditional degrees are forcing colleges to close satellite campuses and cut costs.

- Institutions like Troy University and Middlebury College are shutting down or scaling back operations at certain locations due to declining enrollment.

- Experts like Peter Stokes highlight the long-term demographic and economic challenges facing higher education, as schools struggle to adapt to a shrinking student population.

🌍 The K-Shaped Economy and Economic Risks

- The K-shaped economy, where wealthier individuals thrive while lower-income groups struggle, continues to deepen economic divides.

- Heather Long described the economy as a two-story system, with robust growth in sectors like AI and consumption at the top, contrasted by a stagnant and fragile labor market.

- Experts warn that the economy's resilience is at risk, as shocks like tariffs, policy missteps by the Federal Reserve, or systemic financial issues could exacerbate existing inequalities.

- The episode underscores the importance of addressing these disparities to ensure long-term economic stability.

AI-generated content may not be accurate or complete and should not be relied upon as a sole source of truth.

📋 Episode Description

Consumer sentiment — as in, how everyday people feel about the economy — fell to a low not seen since 2022, according to the University of Michigan’s Surveys of Consumers. The decline was consistent across demographics, except among the wealthiest Americans (as measured by volume of stock market holdings). In other words, economic mood just became another k-shaped indicator. Also in this episode: Colleges shutter satellite campuses to cut costs and small and midsize businesses shrink their headcounts.


Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.


Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.