Where we're at with tariffs and inflation

Where we're at with tariffs and inflation

November 10, 2025 25 min
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🤖 AI Summary

Overview

This episode explores the impact of tariffs on inflation, the dynamics of cooling services inflation, and the role of the labor market in shaping price trends. It also delves into corporate earnings, a landmark agreement on credit card fees, the resurgence of physical holiday catalogs, and the implications of AI in real estate listings.

Notable Quotes

- Consumers are going to be probably a little bit more reluctant to accept some of those higher prices if they don't feel like their pay is increasing more. - Amy Scott, on the labor market's influence on inflation.

- Swipe fees are one of our highest operating costs after labor, and they've quadrupled since 2010. - Erica Palmer, on the burden of credit card fees for small businesses.

- If the listing uses the word 'nestled,' that is a pretty sure sign that ChatGPT was involved. - Kat Tenbarge, on identifying AI-generated real estate listings.

🛍️ Tariffs and Inflation Dynamics

- Mary Daley, President of the Federal Reserve Bank of San Francisco, noted that inflation expectations remain anchored around the Fed's 2% target despite tariffs.

- Tariffs have raised prices for imported goods like apparel and furniture, but trade agreements, such as the truce with China, may prevent inflation from worsening.

- Sarah House from Wells Fargo highlighted that services inflation, which constitutes most consumer spending, is cooling due to a softer labor market reducing wage pressures.

- Housing inflation is also subdued as high rents push people to live with parents or roommates, while vacant apartments ease demand pressures.

💳 Credit Card Fees Agreement

- Visa and Mastercard reached a settlement with merchants, trimming swipe fees by a tenth of a percentage point. While small in absolute terms, it adds up across transactions.

- Merchants can now reject high-fee rewards cards, but David Koning of Baird suggests they may hesitate to do so, as affluent customers often use these cards.

- Erica Palmer from the Independent Restaurant Coalition criticized the deal as insufficient, noting swipe fees remain among the highest globally.

📬 Revival of Physical Holiday Catalogs

- Retailers like Walmart and J.Crew are reintroducing mailed catalogs as a strategy to stand out amidst digital advertising fatigue.

- Catalogs offer curated selections, nostalgia, and tangible sensory experiences, appealing to consumers overwhelmed by online ads.

- Amazon's holiday toy catalog cleverly avoids listing prices, using QR codes for seamless checkout, but has drawn criticism from parents for encouraging expensive wish lists.

🏠 AI in Real Estate Listings

- AI tools are increasingly used to edit listing photos and generate videos, but Kat Tenbarge noted consumer sentiment is largely negative due to concerns about authenticity.

- AI-generated images can misrepresent properties, adding staircases or rooms that don't exist, which undermines trust in listings.

- Real estate photographers and staging professionals are experimenting with AI but believe their expertise offers better results than automated tools.

- Buyers can spot AI involvement in listings through certain language cues, such as the word nestled, often associated with ChatGPT-generated descriptions.

AI-generated content may not be accurate or complete and should not be relied upon as a sole source of truth.

📋 Episode Description

Despite expectations surrounding President Donald Trump’s tariffs, inflation doesn’t seem to be speeding up — though it’s hard to say for sure without all that reliable federal data. You can thank cooling services inflation (where most consumer spending goes) and a softer labor market, which has reduced some companies’ ability to raise prices. Also in this episode: Corporate earnings look bright and sunny, Visa and Mastercard reach an agreement with merchants over credit card fees, and retailers revive physical holiday catalogs.


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