Best of the Pod: Vercel's Guillermo Rauch on AI and the Future of Coding

Best of the Pod: Vercel's Guillermo Rauch on AI and the Future of Coding

August 13, 2025 58 min
🎧 Listen Now

🤖 AI Summary

Overview

This episode explores the evolving role of developers in an AI-driven world, focusing on the shift from coding as a specialized skill to broader meta-skills like conceptual thinking, product design, and resource allocation. Guillermo Rauch, CEO of Vercel and creator of Next.js and Socket.IO, shares insights on how AI is reshaping software development, the emergence of new paradigms like design engineering, and the importance of cultivating taste and creativity in product development.

Notable Quotes

- When things are specific skills, machines tend to take them over over time. What are the meta skills that are not as easily replicated by machines that you should still nurture?Guillermo Rauch, on the future of coding.

- Every refusal of ChatGPT can be turned into a tool that doesn't have to refuse because it's actually going the extra mile.Guillermo Rauch, on opportunities for startups in AI.

- You need to be the vibe guy above the machine.Guillermo Rauch, on cultivating taste in an AI-driven creative process.

🧠 The Future of Coding and Developers

- Guillermo argues that coding is becoming a secondary skill as AI excels at it. Developers are transitioning into roles like product engineers or design engineers, focusing on ideation, design, and execution.

- AI tools like V0 enable developers to work across design, copywriting, and coding, making them more full-stack product builders.

- Meta-skills such as conceptual thinking, understanding systems, and prompting AI effectively are becoming critical for developers.

🌊 Riding Early Waves of Innovation

- Guillermo shares how identifying early technological waves, like WebSocket for Socket.IO or AI models for V0, has been key to his success.

- He emphasizes the importance of spotting potential in emerging technologies before they mature and leveraging them to create impactful products.

- AI is likened to the iPhone home screen—a new platform with vast opportunities for specialized applications.

🛠️ AI as a Tool for Product Development

- V0 is positioned as a code-last product development environment, merging design and engineering to create high-quality outputs.

- Unlike traditional IDEs, V0 focuses on rapid prototyping and delivering polished, accessible, and mobile-ready products.

- Guillermo highlights the importance of error correction loops in AI tools to ensure quality outputs without overwhelming users with technical details.

📈 Allocation Economy and AI Agents

- Dan introduces the concept of the allocation economy, where individuals are compensated for how they allocate resources, including AI intelligence.

- Guillermo discusses how AI-powered tools are shifting from subscription models to consumption-based billing, reflecting the resource allocation mindset.

- Specialized AI agents tailored to specific domains (e.g., healthcare) are emerging, offering startups opportunities to disrupt incumbents by taking calculated risks.

🎨 Cultivating Taste and Creativity

- Guillermo emphasizes the importance of developing taste through practice, feedback, and exposure to high-quality design and avant-garde ideas.

- He sees AI as a collaborator that can enhance creativity but stresses the need for human oversight to ensure aesthetic and functional excellence.

- V0 aims to infuse taste into its outputs, bridging the gap between technical precision and creative ambition.

AI-generated content may not be accurate or complete and should not be relied upon as a sole source of truth.

📋 Episode Description

Read Dan Shipper's essay on the allocation economy: https://every.to/chain-of-thought/the-knowledge-economy-is-over-welcome-to-the-allocation-economy

Guillermo Rauch is one of the most prolific coders of this generation. But he doesn’t think of himself as a coder anymore. Coding, he says, is a specific skill that AI is becoming great at. Instead, he thinks the future of coding is more holistic, full-stack engineers who can ideate, design, and execute all together.

Guillermo is the founder and CEO of Vercel, the creator of NextJS, and SocketIO. We spent an hour talking about the future of software development in an AI world—and the meta-skills that are essential for the coders of today to master—in order to use tomorrow’s tools to their fullest extent.

If you found this episode interesting, please like, subscribe, comment, and share!


Sponsors:

LTX Studio is helping storytellers go from concept to delivery in one seamless platform. Whether you're storyboarding your next film, prototyping ad concepts, or creating pixel-ready assets, LTX Studio allows you to fully realize your imaginations. Check them out here: https://tinyurl.com/2d5nx3ut


Attio is the AI-native CRM built for the next era of companies. With Attio, setup takes minutes. Connect your email and calendar, and it instantly builds a CRM that mirrors your business. Go to https://www.⁠⁠⁠⁠attio.com/every to get 15% off on your first year.

Want even more?

Read Dan Shipper's essay on developing taste with AI: https://every.to/chain-of-thought/what-i-do-when-i-can-t-sleep

Try Cora to manage your email with AI: https://cora.computer

Try Spiral to repurpose content with AI: https://spiral.computer

Try Sparkle to organize your files with AI: https://makeitsparkle.co

Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt.

It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper:

Subscribe to Every: https://every.to/subscribe

Follow him on X: https://twitter.com/danshipper

Links to resources mentioned in the episode:

Guillermo Rauch: @rauchg

Vercel: https://vercel.com/

Last week’s episode with Nabeel Hyatt: https://every.to/podcast/the-venture-capitalist-who-only-makes-two-bets-a-year

Dan’s essay about the allocation economy: https://every.to/chain-of-thought/the-knowledge-economy-is-over-welcome-to-the-allocation-economy