How a Newsletter Founder Uses AI to Scale Content and Save Hours a Day

Overview

This episode features Elena Nikiforia, founder of Supercharged AI, a newsletter for entrepreneurs navigating the AI revolution. Elena shares how she scaled her subscriber base from 200 to over 35,000 in under a year using AI tools, agents, and automation. The conversation dives into her workflow, parenting in the AI age, and empowering non-technical entrepreneurs to leverage AI effectively.

Notable Quotes

- AI is teaching me that I used to think the more I work, the more I achieve. But actually, you need leverage—AI gives you that leverage to do more in less time. - Elena Nikiforia, on shifting her mindset about productivity.

- We need to keep building, stay ahead, and stay on top of the wave because AI is moving very fast. - Elena Nikiforia, on the urgency of adapting to AI advancements.

- AI isn't just for developers—it's for all of us who want to build a dream or an idea we never had the time or resources for before. - Elena Nikiforia, on democratizing AI for entrepreneurs.

🚀 Scaling a Newsletter with AI

- Elena started Supercharged AI in August 2023 with 200 subscribers and scaled it to over 35,000 by leveraging AI tools like ChatGPT for content creation and automation agents for research.

- She transitioned from weekly to daily newsletters due to the rapid pace of AI developments, ensuring her audience stays informed.

- Tools like Beehive helped her streamline operations and collaborate with other newsletters, while AI-driven features like voice-translated newsletters enhanced accessibility.

🤖 AI Tools & Workflow Optimization

- Elena uses a diverse tech stack, including ChatGPT, custom GPTs for specific tasks (e.g., titles, social media posts), Opus Clips for video content, and Make.com for automations.

- She has built AI agents to crawl the internet for curated information, saving 2-3 hours daily.

- Despite automation, she emphasizes maintaining human oversight for quality control and authenticity, especially in customer relationships.

👩‍👧 Parenting in the AI Age

- Elena integrates AI into her parenting, using tools like ChatGPT to answer her children's questions and foster curiosity.

- She created an AI-generated song for her son’s birthday, showcasing creative applications of AI in personal life.

- She stresses the importance of teaching kids critical thinking alongside AI use, ensuring they don’t rely solely on technology for answers.

🌍 Empowering Entrepreneurs with AI

- Elena teaches workshops to help entrepreneurs, regardless of technical background, implement AI into their workflows. She has trained over 75 entrepreneurs on platforms like Make.com and N8N.

- Her advice for beginners: focus on learning from one knowledgeable source to avoid overwhelm and start with simple automations.

- She believes AI tools will become increasingly intuitive, enabling more people to adopt them without technical expertise.

🔮 The Future of AI

- Elena predicts a shift toward AI-human collaboration, with AI systems becoming integral to enterprises and workflows.

- She highlights the rise of agent marketplaces, where pre-built AI agents can be purchased for specific tasks like email deliverability or social media creation.

- While optimistic about AI’s potential, she acknowledges the need for upskilling as industries adapt to automation and workforce changes.