Why Countries Should Measure Dreams and Ambitions (Just like GDP) | Lance Katigbak | TED

Why Countries Should Measure Dreams and Ambitions (Just like GDP) | Lance Katigbak | TED

August 21, 2026 9 min
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🤖 AI Summary

Overview

This talk explores the idea of measuring dreams and ambitions as a metric for national progress, alongside traditional economic indicators like GDP. Drawing from a nationwide survey in the Philippines, Lance Katigbak highlights the disconnect between economic growth and personal fulfillment, proposing a radical reimagining of how governments and institutions can support citizens' aspirations.

Notable Quotes

- As a nation, we've become really good at hitting metrics that were never ours to begin with and climbing a ladder that was designed by those who were already sitting on top of it.Lance Katigbak, on the misalignment between GDP growth and personal aspirations.

- Imagine how much better the world would be if everyone was obsessed with helping each other achieve their dreams, and somehow there was a government official somewhere accountable for making that happen.Lance Katigbak, envisioning a Department of Dreams.

- Being happy today is very different from feeling like you're coming closer to your dreams.Lance Katigbak, on the limitations of measuring happiness instead of ambition.

🌍 The Disconnect Between Economic Growth and Personal Fulfillment

- The Philippines is celebrated as one of Southeast Asia’s fastest-growing economies, yet many citizens feel no closer to achieving their personal dreams.

- Economic metrics like GDP fail to capture the lived realities of people, such as overseas workers sacrificing family time or call center employees working night shifts to support loved ones.

- Katigbak critiques the global obsession with growth metrics, arguing they often reflect the priorities of those already in power rather than the aspirations of ordinary people.

💭 The Filipino Dream: Insights from a Nationwide Survey

- A survey conducted by Katigbak and his team revealed that the top Filipino dream is achieving financial security to handle health emergencies.

- Most Filipinos dream not for themselves but for their families, prioritizing education, healthcare, and stability for their loved ones.

- Stories like those of Tidri, a preschool teacher with diverse ambitions, and Joey, a radio technician longing to retire, illustrate how systemic barriers keep dreams out of reach.

📊 Why Measure Dreams?

- Current metrics like Bhutan’s Gross National Happiness focus on present well-being but fail to measure progress toward long-term aspirations.

- Measuring dreams could provide a vector of progress, tracking how close people feel to achieving their goals over time.

- Katigbak argues that governments and institutions should take responsibility for enabling citizens to pursue their ambitions, just as companies track employee development through HR departments.

🏛️ A Vision for a Department of Dreams

- Katigbak proposes creating a government body dedicated to tracking and supporting citizens' dreams, akin to a Department of Defense but for aspirations.

- This Department of Dreams could collaborate with other agencies to address systemic barriers, such as healthcare costs, job creation, and education alignment with career goals.

- National Dream Centers could provide resources like life coaching and training to help individuals make progress toward their ambitions.

🌟 A Call to Action: Taking Dreams Seriously

- Katigbak urges governments, businesses, and communities worldwide to prioritize measuring and supporting dreams.

- He envisions an Aspiration of the Nation report that tracks how dreams evolve across demographics and evaluates whether institutions are helping or hindering progress.

- By focusing on dreams, societies can create conditions where individuals feel empowered to achieve their full potential.

AI-generated content may not be accurate or complete and should not be relied upon as a sole source of truth.

📋 Video Description

What do you want to be when you grow up? It's a universal question — and yet at some point, people stop asking you. Drawing on a nationwide survey across the Philippines, consumer researcher Lance Katigbak makes the case that countries should keep track of their citizens' ambitions and aspirations. His radical proposal: What if governments didn't just track GDP but also started measuring dreams? (Recorded at TED@BCG on October 23, 2025)

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