New Glenn Explodes, Enterprise AI Enters ROI Era, The Dinosaur Fossil Boom | Diet TBPN

New Glenn Explodes, Enterprise AI Enters ROI Era, The Dinosaur Fossil Boom | Diet TBPN

May 30, 2026 25 min
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🤖 AI Summary

Overview

This episode dives into the catastrophic explosion of Blue Origin's New Glenn rocket, the challenges of enterprise AI adoption and ROI, and the booming market for dinosaur fossils. The hosts, John Coogan and Jordi Hays, explore these topics with a mix of technical insights, cultural commentary, and humor.

Notable Quotes

- Space is hard. A lot of folks were sending their encouragement because even if you're a SpaceX Maxi, it's very exciting for America to have multiple heavy launch capability providers.John Coogan, on the broader implications of Blue Origin's setback.

- We live in a world defined by Jevons paradox and Goodhart's law. Put those together, and you get Coogan's paradox.John Coogan, reflecting on the challenges of AI token usage and ROI.

- The T-Rex is the Ferrari of dinosaurs. It's the ultimate collector's item—the Pokémon card for boomers.John Coogan, on the growing fascination with dinosaur fossil auctions.

🚀 Blue Origin's New Glenn Explosion

- Blue Origin's New Glenn rocket suffered a catastrophic failure during a static fire test, causing significant damage to its only functional launch pad.

- John Coogan highlighted the competitive pressure from SpaceX, noting that setbacks like this are particularly challenging when competing with a company raising billions.

- Despite the explosion, no injuries were reported, which Coogan called a miracle given the scale of destruction.

- Jeff Bezos and Elon Musk exchanged supportive messages, with Musk tweeting, Space is hard.

- The hosts discussed the historical context of rocket failures, emphasizing that such setbacks are a natural part of innovation in space exploration.

🤖 Enterprise AI and Token ROI Challenges

- Companies like Meta, Uber, and AWS are grappling with skyrocketing AI costs, particularly in token usage for large language models.

- John Coogan explained how token maxing dashboards can lead to wasteful spending, as employees feel pressured to use their allocated budgets, even on low-value tasks.

- The hosts debated whether AI is being directed at high-leverage problems or merely clearing backlogs of low-priority tasks.

- Jordi Hays noted that while AI costs are high now, they are naturally deflationary, with future iterations likely to be more cost-effective.

- The episode touched on the broader implications of Jevons paradox (increased efficiency leading to higher usage) and Goodhart's law (metrics losing value when they become targets).

🦖 The Dinosaur Fossil Boom

- Sotheby’s is auctioning a 67-million-year-old T-Rex fossil named Gus, with an estimated value of $20–30 million.

- The hosts humorously compared dinosaur fossils to luxury items, with Coogan calling the T-Rex the Ferrari of dinosaurs.

- Wealthy buyers are increasingly investing in fossils, often lending them to museums, as seen with Ken Griffin's Stegosaurus purchase.

- The discussion highlighted the cultural and economic significance of the fossil market, blending humor with insights into the motivations of high-net-worth collectors.

💸 AI Spending and Corporate Strategy

- Companies are beginning to ration AI usage as costs spiral, with executives from Uber, Meta, and Salesforce emphasizing the need to track ROI.

- John Coogan shared examples of wasteful AI applications, like using expensive models for trivial tasks, and contrasted them with efficient, high-impact use cases.

- The hosts discussed the importance of treating AI investments like marketing budgets, where every dollar spent should be tied to measurable outcomes.

- They also explored the potential for AI costs to decrease as open-source models and hardware improvements drive efficiencies.

🏀 Creative Marketing and Cultural Commentary

- The episode closed with lighter topics, including a unique marketing pitch involving a basketball with a QR code, which Coogan praised as a fun way to draw attention to your company.

- The hosts also joked about cultural phenomena, from vibe coding apps to hypothetical insider trading scenarios involving hyenas, blending humor with sharp observations on tech and business culture.

AI-generated content may not be accurate or complete and should not be relied upon as a sole source of truth.

📋 Episode Description

Diet TBPN delivers the best of today’s TBPN episode in 30 minutes. TBPN is a live tech talk show hosted by John Coogan and Jordi Hays, streaming weekdays 11–2 PT on X and YouTube, with each episode posted to podcast platforms right after.

Described by The New York Times as “Silicon Valley’s newest obsession,” the show has recently featured Mark Zuckerberg, Sam Altman, Mark Cuban, and Satya Nadella.

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