What C.E.O.s Really Think About Trump’s Tariffs

What C.E.O.s Really Think About Trump’s Tariffs

August 11, 2025 28 min
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🤖 AI Summary

Overview

This episode explores the economic and corporate implications of President Trump's sweeping global tariffs, featuring insights from Andrew Ross Sorkin, editor-at-large of DealBook. The discussion delves into how businesses are adapting to this new trade landscape, the long-term economic shifts these tariffs may trigger, and the broader geopolitical and market dynamics at play.

Notable Quotes

- This is the one person in the world who has more power than they do. - Andrew Ross Sorkin, on why CEOs fear President Trump's influence.

- It may have already happened, and we didn’t even realize it. - Andrew Ross Sorkin, on whether the global economy has already been reordered by tariffs.

- The laws of economic gravity would suggest that at some point you have to pass the costs on to customers. - Andrew Ross Sorkin, on the inevitability of price increases.

🛃 The New Tariff Landscape

- President Trump has implemented tariffs on over 90 countries, with rates ranging from 15% to 145%. Key targets include the EU, Japan, China, and India.

- India’s 50% tariff rate marks a significant shift, reflecting geopolitical tensions over its oil imports from Russia.

- These tariffs are expected to generate hundreds of billions of dollars in revenue, making them politically and economically difficult to reverse.

📉 Corporate Adaptation and Challenges

- CEOs initially tried to lobby the administration to avoid tariffs, but these efforts largely failed.

- Companies have been rethinking supply chains, stockpiling goods, and delaying price increases to mitigate the impact.

- Fear of public criticism or regulatory retaliation from Trump has deterred many companies from passing costs to consumers.

💵 Economic Impacts and Market Dynamics

- Despite the tariffs, markets have remained surprisingly stable, with some sectors even thriving.

- The resilience is partly attributed to massive investments in AI and data centers, which are injecting significant capital into the economy.

- However, the long-term sustainability of these investments remains uncertain, with potential economic slowdowns looming.

🏭 The Push for Domestic Manufacturing

- While some companies, like Apple, are investing in U.S. manufacturing, the transition is slow and costly.

- The tariffs aim to incentivize domestic production, but the economic benefits may take years to materialize.

- In the interim, businesses are grappling with higher costs and operational uncertainty.

🌍 A Historic Economic Shift

- These tariffs represent the most significant reordering of global trade in nearly a century, comparable to the Smoot-Hawley Tariff Act of the 1930s.

- The changes are likely to outlast Trump’s presidency, as businesses and trading partners adapt to the new normal.

- The long-term effects could permanently reshape U.S. relationships with global economies.

AI-generated content may not be accurate or complete and should not be relied upon as a sole source of truth.

📋 Episode Description

Last week, President Trump hit many countries with yet another round of punishing tariffs. So far, the economy has been resilient in the face of his trade war, but it’s unclear how long that will last.

Andrew Ross Sorkin, editor-at-large of DealBook, discusses what C.E.O.s are telling him about the president’s tariffs, and where they think all of this is headed.

Guest: Andrew Ross Sorkin, a columnist and the founder and editor-at-large of DealBook for The New York Times.

Background reading: 

For more information on today’s episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday. 

Photo: Jim Watson/Agence France-Presse — Getty Images


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